Thursday, May 18, 2006

Pretty with a purpose: the beauty industry helps women put theirbest face forward - beauty news

Essence, March, 2003 by Stephanie Scott

When it comes to career success, looks alone won't substitute forsmarts, talent or a winning personality. Still a polishedappearance can help a woman get ahead. With this in mind, theCosmetic Toiletries and Fragrance Association partnered withWomen Work, a national outreach organization, to run Work YourImage!, a nonprofit job-training and counseling program for womenmoving into the workforce. Recently the ESSENCE style team spenta day with three program participants to give them a polished,professional look.

To learn how you, or someone you know, can participate in theWork Your Image! program, call [800] 235-2732 or log on towomenwork.org.

RASHIDA BRYANT, 27, OPERA SINGER

Rashida was really open to change, so we put her in the masterfulhands of celeb stylist Derrick Scurry. He lightened her naturallycurly hair, then added two-strand twist extensions. Extensionsreduce the frizz factor, which helps the style last longer. GreggBrockington, the makeup pro, shaped and bleached Rashida's brows.He kept her makeup easy by using neutrals on the face and liningher eyes with a kohl eyeliner. We like Chanel's On-the-Double EyeCrayon in Noir and Beige (right). The black is a great definer,and the beige opens up the eye.

E. YVETTE WEAVER, 27, MAKEUP ARTIST

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Stylist Keith Campbell of Brooklyn's COI Studio highlightedYvette's hair with copper and ash-blond shades. Then he gave hera jagged cut with contrasting layers. Brockington applied anupdated smoky eye that's sheer and not too over-the-top for work.For a seamless finish, he chose Giorgio Armani Matte SilkLipstick #1 (right).

MYRA JONES, 40, ENTREPRENEUR
Hair pro Marvin Carrington of the Jelani Salon in New York Citywarmed Myra's mixed-gray hair with a semipermanent medium-brownshade, then point-cut it to perfection. After applying anantiaging facial moisturizer--essential for women with matureskin (Avon Anew Ultimate Face Cream, above)--Brockington added asheer foundation and light powder to even out Myra's skin tone.He used gray-brown eye shadow on her lids for a smoky eye, andenhanced her lips and cheeks with berry tones.

Friends of Work Your Image! include Avon Products Foundation, theAndrew Jergens Co., Chanel, Clairol, the Estee Lauder Companies,Inc., Gillette for Women, Johnson & Johnson, Liz ClaiborneFoundation, L'Oreal USA, Neutrogena, Nivea, Procter & GambleCosmetics Foundation, Shiseido Cosmetics (America) and UnileverHome & Personal Care-North America.

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